X and Y by Elizabeth Pace is certainly a targeted book for those who are interested in ‘marketing.’ That said, the book is a must read for any leader of any organization that desire to better understand and attract both males and females to their organization.
It is also a fantastic book for couples to understand how we operate as male and female. Little nuggets of truth are all over this book; “He prioritizes while she maximizes”; “He sees like a laser, she sees like a lighthouse”; He’s more sensible, she’s more sensitive.”
As a male I am not sure I love the remark as much as I resemble it. “A woman’s guess is much more accurate than a man’s certainty.”
Much research has been undertaken to write this insightful book. I think it is a worthwhile read for those of you who are still trying to figure out the opposite sex!