Perceptions can be formed from 2 major components:
1. What people see and hear about us
2. Where they are in life
The un-churched cannot be expected to understand
our intent from the outset. Why would a person visit
your church? What is it about you that would make
them think you have “the answer” ?
Would you be embarrassed to invite someone to your church?
Marketing must affect who we become before it can
affect who we are pursuing. What is the result if this
is not achieved – we are perceived as hypocrites.
The Starbucks Experience
Remarkable organizations grow because of two main reasons:
1. People discover them, they not only become great fans but they also tell
2. Their customers, clients, members and visitors find more reasons to
come back and come back often
NEXT: First Impressions